Gear Up. Pup Out.

Whether you're new to the pack or a seasoned alpha – this is where your next gear journey begins. Explore essential picks, scene favorites, and hand-selected pieces that bring out your boldest self.

Identity starts here. Puppy Essentials

From custom hoods to muzzles and mitts – this section lays the foundation of your puppy persona. Whether you’re shy, wild, playful or bratty – you’ll find your fit.

Explore Puppy Essentials

Strap in. Stand out. Harnesses & Gear

Straps, leather, neoprene – gear that speaks before you do. This is your second skin: sporty, dominant, cute or raw. It’s not about costume – it’s about energy.

Discover Harnesses & Gear

Bite down. Shake it off. Go wild. Toys & Play

Explore the fun side of the scene – from chew toys to rough-and-tumble gear that turns curiosity into play. A little chaos, a lot of connection.

Browse Toys & Accessoires

This isn’t about aesthetics. It’s about story. Break: What does your gear say about you?

Every pup makes choices – soft, hard, loud, silent, playful, obedient, feral. Use your gear as language. Let your harness be your punctuation. Let your hood finish your sentence. Let your mitts say “I don’t need hands.”

What's different here?

This isn’t a generic storefront. Every product here is selected with one thing in mind: Does it help you feel more like you?

We link to trusted gear providers (like Mr. S Leather) – so you always get pro-grade gear. But we also explain why it matters, how it fits into your playstyle, and how to use it well.

Care, context & community

Not sure how to clean your neoprene? Curious how to size your harness for wrestling? Want to know if mitts make sense for your playtype? We've got you. Every section includes usage tips, scene-tested advice, and ideas from pups who’ve been where you are.

This isn’t about owning stuff. It’s about becoming.

Neoprene K9 Hood: Build Your Own

from $179.95

When we designed the K9 Puppy Hood, we had personality and expression in mind! From your choice of posable ears to oodles of colors and muzzle details, this hood will make sure you're able to express your unique puppy personality.

SKU NEO601C, Fabric Neoprene

Get a custom Neo K9 Hood that's as unique as you are!

Made right here in our San Francisco workshop - each hood can be designed with different colors, muzzle styles, and ear styles!

When you slip this over your head you are no longer a bi-pedal human. Instead, you’re transformed into one of the cutest pups out there. The neoprene is soft and stretchy so it feels great and there’s no zippers or lacing to mess with. Muzzle is removable so you can gnaw on that bone or grab a drink of water without ever leaving pup headspace.

Create your Custom Puppy Hood

Gear up. Pup out.