Being a Pup Starts with the Right Gear

Whether you’re just starting out or refining your pupsona, the right equipment makes all the difference. It’s more than costume – it’s identity. Here, you’ll find the pieces that shape your expression, your comfort, and your confidence.

What makes gear essential for pups?

Not all gear is created equal. The pieces you choose define your experience – visually and emotionally. That’s why we’ve curated only what makes sense for expression, play and presence. From the first bark to the deepest headspace: Your gear should feel like you.